Elaine was born and raised in Kent and sets her gripping sagas in the same county, although Erith is now considered South East London. Her first book The Woolworths Girls (Macmillan) was an instant success on publication and has sold more than 100,000 copies. Elaine has since gone on to sell over 500,000 copies of all her books.
Elaine's tenth novel in the bestselling series, Celebrations for the Woolworths Girls (Macmillan, Aug 2023) takes place as a new monarch is about to ascend the throne. At the Erith store there is a new temporary manager and Sarah is getting more than a little concerned by problems he seems to be creating. Meanwhile, Ruby is extremely worried about her friend Vera whose past is coming back to haunt her. Then there is Freda, looking forward the arrival of her second child but sick with worry that her Tony won’t have returned home in time for the birth. As Coronation Day for young Queen Elizabeth II approaches, the girls from Woolworths celebrate friendship, family and overcoming anything that life can throw at them . . .
When she isn't writing, Elaine runs The Write Place creative writing school in Hextable, Kent. She lives with her husband, Michael, and Polish Lowland Sheepdog, Henry.